Job Description:
You’re a true social media specialist with strong creative chops with the ability to work at a fast pace, flex and constantly monitor the competition. You are data-driven and can implement and optimize highly successful social media campaigns. You know what’s on-trend in the digital space and are a born storyteller who loves creating experiences through content.
In this role, you’ll manage our owned social platforms (primarily LinkedIn, Twitter and Instagram), strategize and create program digital content across our channels.
This is a remote-friendly role.
– Manage our social media profiles, presence, calendars and content
– Proactively plan and create content calendars in advance
– Create shareable content appropriate for specific networks, portraying both our brand and business wins
– Amplify content, aid recruiting and increase overall brand awareness, providing recommendations to boost higher performance on Instagram, Instagram Stories, Twitter, LinkedIn, and additional channels that may be deemed relevant
– Monitor and engage in relevant social discussions about our clients, competitors, and/or industry, both from existing customers as well as from brand-new audiences
– Identify cultural trends, memes, and timely news stories and capitalize on them through social media, earned and paid media
– Own and create social media content development and community management
– Track, measure, and analyze all initiatives to report on social media ROI while identifying insights to improve performance
– Collaborate with marketing campaign managers to design and optimize high-impact digital marketing campaigns
– Continually grow understanding and knowledge of the ever-changing digital landscape, the agency’s business, and our competitive environment; develop proactive opportunities within social media for our brand
– Understand the role social media plays in integrated marketing and traditional public relations
Qualifications
– Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or related field preferred
– 1-2 years’ in-house social media experience. Agency experience is a bonus.
– Active and well-rounded personal presence in social media, with a command of each network and their best practices
– Collaborative team player with excellent verbal and written communication skills
– Creative thinker with an ability to use both data and intuition to inform decisions
– Strong drive for results
– Meticulous organization skills, attention to detail, time management and ability to manage multiple projects
– Strong ethics and professionalism
– Proficiency in using social media software like Sprout Social, Sprinklr, or Meltwater, to monitor social media conversations.
Bonus experience and skills include:
Google Analytics, Talkwalker/Brandwatch, Facebook Business Manager, WordPress, Adobe Creative Suite, SEMrush
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